• Sponsorship Negotiation Tactics

Sponsorship and Corporate Partnerships

The Sponsorship Sales Process – learn the steps involved to take your sponsorship approach from ‘cold’ to ‘sold’!

Auckland – Friday, 1 September 2017

Please Note: the New Plymouth workshop has Sold Out!

Sponsorship is about relationships… AND it’s about sales.

Do you need to be a ‘salesperson’ to be successful at sponsorship? No. But you DO need to understand the principles of selling in order to achieve consistent success.

The process from cold to sold in sponsorship has tangible timeframes and milestones involved. Not understanding what’s involved is like hoping to travel to some far-off destination without a map or any means to get there. How will you find your way?

Being successful at securing sponsors is not about being ‘salesy’ or ‘pushy’ or trying to be something you are not. It is about being as effective as you can be in the time you have available – understanding and exploring common goals, screening potential partners efficiently, building relationships and moving through the process at your partner’s pace. The last thing you want (or have time for) is to be tripped up by something that you were not expecting to happen – some question, delay or objection that you can not move past.

Join me in this full day hands-on workshop, as we cover the steps involved to take your sponsorship approach from cold to sold. There will be lots of group activities and you will have access to resources and templates that will help you implement what you have learned.

In this workshop Abby will show you:

  • how to ditch the pitch – just be you and tell them what they want to know;
  • how to make your best cold approach ever;
  • the art of following up;
  • how to handle meetings – objections, questions and the stuff from left field;
  • 5 steps to close the deal; and
  • elements of a robust contract.

Who should attend

These workshops are for:

  • Business development or marketing managers
  • Fundraisers
  • Sponsorship seekers
  • CEOs
  • Board Directors
  • Volunteers and anyone involved in seeking corporate partners for their event or organisation

What others say…

I loved it! Very useful information and so practical! I have a potential sponsor meeting tomorrow and feel more confident about it already!

SarahScouts New Zealand

Great session. Excellent presentation style and genuine. Abby was prepared to share her knowledge openly and generously.

JulieTe Omanga Hospice

Many thanks for your dynamic presentation, which I thoroughly enjoyed and took a lot away from it!

LindaMelanoma Institute New Zealand

Excellent workshop. Engaging presenter. Great information.

DaveSt John Northern Region
Abby Clemence

About your presenter – Abby Clemence

Abby Clemence, Founder of Infinity Sponsorship specialises in helping organisations just like yours plan, find, connect with and keep corporate partners and sponsors. It doesn’t matter how big you are or how far you reach, in order to maximise your impact and increase your income, you need to be good at fundraising.

Abby’s speciality lies in being able to teach best practice corporate fundraising strategies that drives your organisation towards abundance and sustainability so you can focus on what you do best – serving your community.

Price & Registration

$295.00 PP + GST


  • Welcoming coffee/tea, morning tea and lunch
  • Inspiration!

You may pay by credit card or ask to be invoiced.

There are 3 steps in the online booking process.

You will receive an automated confirmation email.

If you have any issues or questions about your booking, please contact Faye Johnson on 06 878 3456 or email: faye@grow.co.nz

What happens if I cancel?

Should you be unable to attend, a substitute delegate is welcome to attend at no extra cost. Alternatively, a refund less $50.00 + GST service charge per registrant will be made for cancellations received in writing up to seven working days prior to the workshop.

Regrettably, no refund can be made less than seven working days prior to the event (only substitutions). However, you will be sent the workshop materials upon request.

Delegates are responsible for their own travel/accommodation bookings and no compensation will be made should the workshop be rescheduled or cancelled.

Please note: GROW Ltd reserves the right to make any amendments that we may deem to be in the best interest of the workshop – it is however very unlikely and we will notify you as soon as possible should this occur.

Auckland Workshop
Sponsorship Sales Process – From ‘Cold’ to ‘Sold’

Friday 1 September 2017

9.00am – 3.30pm (registration from 8.30am)

CCS Disability Action Meeting Rooms
14 Erson Avenue, Royal Oak Auckland
09 625 9378

There is limited car parking at the venue – the CCS Disability Action, Royal Oak. Free, off street parking is available adjacent to the Tennis Club opposite 26a Erson Avenue, and on street parking is available on Erson Avenue itself.

Sponsorship Negotiation Tactics Venue Auckland

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